Attractive af

Your looks are the least interesting thing about you. Don't believe me? I'll show you...

Too long, didn’t read…

I packed a lot of content into today’s email :) Enjoy! Start with knowing that your looks are the least interesting thing about you. Don’t assume that 10 appearance means 10 talent, 10 personality, 10 work ethic, 10 values or 10 mindset. What matters is so much deeper: energy, vibe, compassion, empathy, mission, passion, kindness. Stand for those things and look for those things in others!

  • Double edition: stop ignoring the things in your head. Run towards them! Make a decision to confront them and make sense of them. The more you confront the things in your head, the more decisions you can make in your life.

  • Text me! 312-584-4002

  • Listen to two fresh episodes of New Mindset, Who Dis: “Your looks are the least interesting thing about you” and “Only the mailman walks

The least interesting thing about you is your looks! 

  • If the best thing about you is how you look… it’s time to hit reset.

  • If the best thing about someone else is how they look… it’s time to hit reset.

  • If the first thing you use to evaluate worth, value or purpose is looks… it’s time to hit reset.

Everyone has looks. But not everyone has the same heart, mind or soul. That sh*t is 100% unique and THAT is what matters.

Go a step deeper. Go to a place where you can look at the things that actually define a person. Go deeper to the things that will not fade.

Energy, vibe, impact, mindset, energy and compassion.

Stop assuming! Stop assuming that 10 appearance means 10 talent, 10 personality, 10 work ethic, 10 values or 10 mindset.

Work on your appearance! Work out! Feel sexy. Feel confident. I’m all for it.

BUT realize that those things say nothing about who you are and they say nothing about someone else beyond “nice face.”

Those things say nothing about innate value, ability or compassion.

Looks and value are completely separate. 

See that in yourself and in others.

In yourself… know that if you don't always like what you see in the mirror, that’s OK because there’s this complete other side of the equation of things that actually matters.

In others... you should know that someone might have a nice smile and a bangin’ bod, but that’s nice and nothing to get overzealous about. Those things don’t make that person any better, more deserving or more talented.

  • You have to love someone else for other reasons to make it work.

  • You have to love yourself for other reasons to be happy.

  • You have to go deeper than physical attraction to be happy.

If you look at yourself and your sense of value, worth or purpose evaporates because you’re having a bad hair day or your face is breaking out… it’s time to hit reset.

If you look skinny and weak or overweight and flabby, if you don’t like your teeth, your eyes, your ears, your elbows, etc … and you let that throw you… it’s time to hit reset.

And if you cast that same judgement on someone else, it’s time to hit reset.

Real lasting contentment and confidence is not tied to those things.

It’s your contents that make you interesting. Looks draw you in but what comes next either gets people to stick around or leave.

There’s gotta be more!

Energy, vibe, compassion, empathy, mission, passion, kindness.

Those are attractive af!

Your looks will fade. Their looks will fade. What is left?

Don’t wait to find out. Find out now. That is how you make better decisions in your dating life, in your social circle, your friends, etc!

What matters is one’s sense of spirit, curiosity, drive and compassion.

THAT is what you’ll be remembered for.

It’s not going to be for your size 0, your biceps or your eyes. It’s not your skincare routine.

It’s how you make someone feel and what you do with your compassion.

It’s how you stand by what you believe in and how you support others.

Your legacy will have very little to do with your looks.

It will have 100% to do with your soul, your energy and what you do with it.

Hit reset: don’t assign so much worth to looks… your or theirs.

** listen to this episode of New Mindset, Who Dis on Apple Podcasts or Spotify.


Are you walking or running?

Fact: You can’t “think” yourself into becoming the person you want to be.

You can’t think yourself into becoming a badass human, with your dream job, with your 10/10 girlfriend or boyfriend. You can’t think yourself into becoming a suave, confident human. You can’t think yourself into being pimps from Oakland or cowboys from Arizona… Grow up, Peter Pan! Count Chocula!

If you want to become the person you want to become, you have to think it and then do it.

So let’s start with what’s going on in your mind.

Know this: you will never go anywhere if you stay put.

You will never go anywhere if you stay put in your mind and you will never go anywhere if you stay put in what you do.

It’s time to make a decision in your head. It’s time to stop avoiding thinking about things that make you uncomfortable.

Here’s what I say to myself: I will never go anywhere if…

  • I continue to not know what I want in a relationship.

  • I refuse to look past trauma or pain in the face and come to terms with it.

  • I refuse to take a good hard look at my bad habits.

  • I refuse to push to understand why I’m anxious.

  • I refuse to come to terms with my insecurities.

A lot of the time, we’re walking in our life when we should be running. We should be running to make sense of things in our mind so we can take action in our life.

This means no longer ignoring those things in your head (aka walking). Run towards it! Have a sense of urgency!

You can do so much more than walk. You can run in your head and in your heart. 

Are you walking towards the person you want to become? Or are you running?

I’m willing to bet that you have some things in your mind that you don’t like to think about. You ignore them and put off thinking about them because it’s uncomfortable.

  • Your insecurities.

  • Things that have happened or haven’t happened in your past.

  • Issues with your relationships.

It’s like avoiding looking in the mirror on a bad hair day. You know you’re having a bad hair day but it makes you feel worse when you see it in the mirror… so you don’t look.

When you walk instead of run… 

  • You put off understanding why you don’t feel confident.

  • You put off understanding why you can’t commit in a relationship.

  • You put off trying to understand why you aren't fulfilled in your job.

  • You put off understanding why you’re afraid to take a step towards your passion.

  • You put off burying the hatchet, getting rid of grudges, animosity or jealousy that you carry with you.

Face those things. Make awkward, long contact, awkward with them and work it out!

  • In your head… run towards your relationship issues. Run towards lack of commitment or communication or whatever vulnerability has been holding you back. Stop walking. Run towards it. Run towards why you’re not feeling confident in your current relationship. Run towards it in your heart so you can then make a better decision with your actions.

  • In your head… run towards your insecurities. Run towards your lack of confidence, towards your goofiness that you think is negative, towards your self doubt. Run towards it. Why do you feel this way? What is making you feel this way? What can you do to empower yourself? Run towards it in your heart so that you can make decision with your actions.

The sooner you work things out in your head and heart, the sooner your actions can make that real.

Think and then do!

Sit your a** down and run towards those things that hold weight in your head and heart.

Run in your head and heart! Sit down, look at those things that make you question yourself that make you uncomfortable. Look them in the eye so that you can turn around and make more decisions in life.

That could result in a decision to leave your job, to start looking for a new one. It could mean leaving a relationship. It could mean staying single. It could mean banging out a killer selfie and posting it on the gram. It could mean confronting a friend or a parent or brother or sister. It could mean letting go of a grudge. It could mean getting in the gym. It could mean moving. It could mean stopping a bad habit or picking up a new one.

Run in your head and heart so that you can run in your life with what you do.

Run towards what you want to make sense of so that you can then make it real with what you do.

You connect the dots looking back… not forward.

So, stop putting off those things you need to make sense of in your head, make more decisions and have more dots to connect.

Let’s go.


My name is Case.

I believe in the power of perspective.

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I live, write and podcast in Chicago, IL :)

Here’s to making power moves, being a carefree goofball, checking off your bucket list and living an unbothered life.

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